Beyond the Internet 2/26/2002
E-commerce in the moving industry
For decades the moving industry, even the somewhat romantic international business, was viewed to be a little old-fashioned, a bit ordinary, not sexy. But as the moving industry has moved into the 21st Century it has really grown up when it comes to technology. OMNI (Overseas Moving Network International) is leading the way.
With the development of bar code technology in the 1990s the moving industry was quick to recognise the opportunities it offered. Today, it's no longer necessary for surveyors to write endless reams of notes about your move. Now they simply swipe a bar code label to build your inventory. This can then be translated into any language (at the click of a button) and passed throughout the moving chain from origin to destination avoiding misunderstandings and mistakes.
As soon as bar codes became commonplace, so the Internet came on line. Moving companies were quick to offer on-line bookings, portfolio management, tracking services, document scanning and storage; in fact just about everything that could be done on the internet was done on the internet.
But now that the Internet has become a part of everyday life, the industry is moving on again. For years it has been possible for companies to transfer information between departments. Some large companies have been able to keep all information on a central server to provide equal access to all offices. The largest of the moving giants, with multi-national offices, have even been able to network their systems together to provide seamless international transfer of information. But, so far, it has not been possible to transfer information, from one company to another in a format that would easily be assimilated into that company's management system. But, now, that's changing too.
OMNI, Overseas Moving Network International has 270 members around the world, all of which are independent market leaders in their own country. It is the only moving network that has its service 100% verified independently by consultants Cap Gemini Ernst & Young and is, therefore, unique. Information transfer between OMNI members until now, has been handled electronically but not in a seamless way. That is all about to change.
OMNI has recently embarked on an ambitious project that, when it is complete, will provide it with yet another 'first'. OMNI's E-Commerce initiative is set to revolutionise the way in which companies within the network communicate with each other. In future it will be possible for any of these 270 independent companies to transfer information electronically, straight from the office at origin direct into the 'back office' system of the destination agent. The clever part is the way in which this will be achieved even when the companies use a wide variety of management platforms.
The benefit for the customer will be a significantly enhanced service. No more will it be possible for someone to misspell a name, confuse a date, or transpose a telephone number. Now, details entered at origin will be transferred directly through the shipping chain right through to destination without any need to re-enter information. The result will be fewer delays and a much more efficient service.
OMNI is working on the system now and expects to have it in full operation by the end of 2003. Of course to some, multi-national companies, this is not new however, non have the global coverage of the OMNI network and non are able to offer customers a choice of company, both at origin and destination, within a single network.
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Further editorial information from:
Mr Steve Jordan
PR Consultant
Tel: ++ 44 1525 402290 Fax: 44 (0)1525 840347
Email: steve.Jordan@omnimoving.com
All business enquiries to:
Mrs Gabi Mainzer-Dixon
Member Services Manager
OMNI Head office
Tel: 44 (0)1737 222022
Email: gabi.mainzer@omnimoving.com |