Aires has announced that its SpringBoard, self-service, lump-sum management tool has won the Gold Stevie American Business Award in the ‘New Product or Service of the Year – Software – Cloud Application/Service’ category. Winners were determined by the average scores of more than 190 professionals worldwide in a two-month judging process. Aires’ SpringBoard tool was selected for its advanced functionality, ease of use, and ability to fill gaps in current market offerings.
“When developing the tool, we worked to fully understand the patterns, motives, and decisions of our lump-sum transferees to improve their experience. This approach resulted in the refined and intuitive user experience that Aires’ clients expect,” said Aires’ Vice President of Operations, Joleen Lauffer.
One judge in the process highlighted several key benefits of the tool, stating, “Identifying gaps in competitive solutions is called value-based marketing, which not enough companies appear to do with any due diligence. Bravo for doing so. I also like that you can track actual spend against budget and have tax data available at the end of it all. Excellent. Well done!”