
Wouter Hijzen, Managing Director of De Haan in The Netherlands, looks at the ways in which the COVID-19 pandemic has affected his business and lessons for the future COVID-19 is not the first crisis we’ve seen since our company was formed in 1777. It probably won’t be the last either. The first contract we signed was with the Emperor Napoleon and, over the years, we have seen our fair share of good times and bad. But we survived and we fully intend to be here in another 250 years.